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Art Department

Experience Design

A.B., Minor, Major


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Imagine a Better Way

Research, design, and implement interactive experiences when you study the exciting and fast-growing field of Experience Design (XD).

As an XD major, Guilford encourages internships that prepare you for design, research, and strategy work in nonprofit agencies, institutions, businesses, museums, the entertainment industry and more.

This interdisciplinary program examines how humans interact and create meaningful experiences with products, services, environments and other people. Experience design enhances interactive experiences through better design and implementation based on research, observation, and understanding, improving all aspects of an end-user’s interaction. You’ll examine elements of psychology, art, theatre, business and computer technology, and you’ll discover how they apply to target audiences in a variety of sectors.

The XD major requires 48 credits. You’ll choose from two 28-credit interdisciplinary tracks in either design or research and strategy. The minor requires five courses (20 credits).

The major and minor in Experience Design have many practical applications in the real world, and Guilford’s nurturing environment and emphasis on experiential learning lead students who pursue this area to success.


College Catalog

For more information about courses for the Art Department, visit the online, searchable College Catalog. In addition to the Undergraduate Catalog, information includes academic department and major information as well as academic regulations and resources; admission standards and requirements; and tuition, fees and financial aid information.

Hands-on Learning

Guilford Art students have gained invaluable experience — and opened doors to successful careers — during internships at the following:

  • Philadelphia Museum of Art
  • Clothing design, Philadelphia
  • Three Dogs Pottery
  • Center for Visual Artists
  • Reynolda House Museum of American Art
  • Southeastern Center for Contemporary Art
  • Museum of Modern Art
  • SITE Santa Fe