Marketing That Moves

The Sport Marketing minor provides students with the basic skills needed for the promotion and marketing of athletics, fitness, recreation, and sport. In addition to the theoretical knowledge obtained in the classroom, Sport Marketing minors have the opportunity to apply their knowledge in a practical experience through course assignments.

The goal of the program is to develop ethical, competent, thoughtful, confident and creative practitioners of sport marketing. Graduates are ready for internships and careers at organizations such as the YMCA, community recreation departments, sport facilities, professional sports teams, sporting goods manufacturers, fitness centers and interscholastic athletic departments.


College Catalog

For more information about courses for the Sport Studies Department, visit the online, searchable College Catalog. In addition to the Undergraduate Catalog, information includes academic department and major information as well as academic regulations and resources; admission standards and requirements; tuition, fees and financial aid information; and a message from President Jane K. Fernandes.

Hands-on Learning

Sport Studies majors made professional contacts during sought-after internships with the following:

  • Big East Conference
  • DC United
  • Greensboro Grasshoppers
  • International Management Group
  • New York Giants
  • New York Mets
  • Philadelphia Phillies
  • Women’s Sports Foundation
  • Atlantic Coast Conference
  • Carolina Panthers
  • High Point University Department of Athletics
  • North Carolina Marathon
  • Proehlific Park Recreation Center
  • Wake Forest University Department of Athletics
  • Winston-Salem Dash