Program · Minor

Sport Marketing

TypeMinor
DepartmentSport Studies

Grow confident in your creative abilities for marketing athletics, fitness and sport as a Sport Marketing minor.

Marketing That Moves

The Sport Marketing minor provides students with the basic skills needed for the promotion and marketing of athletics, fitness, recreation, and sport. In addition to the theoretical knowledge obtained in the classroom, Sport Marketing minors have the opportunity to apply their knowledge in a practical experience through course assignments.

The goal of the program is to develop ethical, competent, thoughtful, confident and creative practitioners of sport marketing. Graduates are ready for internships and careers at organizations such as the YMCA, community recreation departments, sport facilities, professional sports teams, sporting goods manufacturers, fitness centers and interscholastic athletic departments.

Internship Ideas

Big East Conference; DC United; Greensboro Grasshoppers; International Management Group; New York Giants; New York Mets; Philadelphia Phillies; Women’s Sports Foundation; Atlantic Coast Conference; Carolina Panthers

Alumni Careers and Graduate Schools

Greensboro Parks and Recreation; Director of Game and Player Operations, Major League Soccer
; Director of Marketing, FIFA Women’s World Cup
; Communications Manager, Women’s Tennis Association

College Catalog

For more information about courses within the Sport Marketing Minor, visit the Minors page in the College Catalog. In addition to the Undergraduate Catalog, information includes academic department and major information as well as academic regulations and resources; admission standards and requirements; and tuition, fees and financial aid information.

Hands-on Learning

Sport Studies majors made professional contacts during sought-after internships with the following:

  • Big East Conference
  • DC United
  • Greensboro Grasshoppers
  • International Management Group
  • New York Giants
  • New York Mets
  • Philadelphia Phillies
  • Women’s Sports Foundation
  • Atlantic Coast Conference
  • Carolina Panthers
  • High Point University Department of Athletics
  • North Carolina Marathon
  • Proehlific Park Recreation Center
  • Wake Forest University Department of Athletics
  • Winston-Salem Dash
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