Marketing That Moves

The Sport Marketing minor provides students with the basic skills needed for the promotion and marketing of athletics, fitness, recreation and sport. In addition to the theoretical knowledge obtained in the classroom, Sport Marketing minors have the opportunity to apply their knowledge in a practical experience through course assignments.

The goal of the program is to develop ethical, competent, thoughtful, confident and creative practitioners of sport marketing. Graduates are ready for internships and careers at organizations such as the YMCA, community recreation departments, sport facilities, professional sports teams, sporting goods manufacturers, fitness centers and interscholastic athletic departments.

Major/minor requirements and course descriptions are available in the online version of the Guilford College Catalog. Use the keyboard shortcuts Control F for PC or Command F for Mac to search the document for your program.

Hands-on Learning

Sport Studies majors made professional contacts during sought-after internships with the following:

  • Big East Conference
  • DC United
  • Greensboro Grasshoppers
  • International Management Group
  • New York Giants
  • New York Mets
  • Philadelphia Phillies
  • Women’s Sports Foundation
  • Atlantic Coast Conference
  • Carolina Panthers
  • High Point University Department of Athletics
  • North Carolina Marathon
  • Proehlific Park Recreation Center
  • Wake Forest University Department of Athletics
  • Winston-Salem Dash