June 4, 2015

Arlene Wesley Cash Named Vice President for Enrollment Management

Arlene Wesley Cash, a national leader in enrollment management with nearly 40 years of professional experience, will be Guilford College’s vice president for enrollment management effective Aug. 1, President Jane K. Fernandes announced today.

Since 2013, Arlene has been an executive consultant to four institutions – Georgian Court University in Lakewood, N.J., Bennett College in Greensboro, Paul Smith’s College in Paul Smiths, N.Y., and University of the Pacific in Stockton, Calif. – and from 2003-13 she was the first person to hold the position of vice president for enrollment management at Spelman College in Atlanta.

“It is clear that Arlene is the right person for this critically important assignment, based on a national search and careful community review of the top candidates, led by a campus committee of faculty, staff and students,” Jane said.

“Arlene’s many years of experience, including her exceptional work at Spelman, will be invaluable to Guilford as she works to consolidate our traditional and adult enrollment teams, maximize their efforts and build a campuswide commitment to successful student recruitment and retention.”

In the past two years, Arlene has served Georgian Court as interim vice president of enrollment management, Bennett as special assistant to the president for strategic enrollment management, Paul Smith’s as advisor to the president on diversity and enrollment issues, and Pacific as vice provost for enrollment.

As vice president for enrollment management at Spelman, she brought a community-wide strategy to the successful recruiting, retention and graduation of students and developed a 10-year enrollment plan incorporating the academic, student life, financial and business goals of the college.

Previously, Arlene was dean of enrollment and associate provost for institutional outreach at the University of Arkansas, associate dean for enrollment and director of admissions at University of Massachusetts, associate director of admissions at Boston University and Brandeis University in Waltham, Mass., and associate director for graduate admissions at Kent State University (Ohio).

She has published articles about affordability and access in college admissions and has made numerous public presentations at professional meetings and been interviewed on NBC’s “Today” show and NPR’s “Talk of the Nation.”

Arlene Cash earned a master of arts in philosophy from Kent State University and a bachelor degree with majors in English and philosophy from Keuka College (N.Y.) She expects to complete her doctorate in higher education management from the University of Georgia in December.

Jane has appointed two other senior leaders at the College in the past five months: Todd Clark, vice president for student affairs and dean of students, in January and Beth Rushing, interim vice president for academic affairs and academic dean, in May.

“I am encouraged that together we are building a leadership team that will guide Guilford College to a sustainable future as a small college of excellence doing a few things splendidly,” she said.