Business Department

Business Marketing


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Marketing Imagination

Jump into the global marketplace, where innovation is exploding. Experience both the supply and demand sides of business. With a minor in Marketing, you’ll learn how to determine what new products a company should introduce; how products should be priced; how to distribute them; and how to promote new and existing products.

The Marketing minor consists of four courses: marketing management, consumer behavior, integrated marketing communications and marketing strategy. Your studies will focus on solving customers’ problems with products and/or services in a dynamic market environment.

The minor also provides you with a basic understanding of the world of business, including global aspects and ethical issues, which you absorb through valuable internships at companies including Syngenta Inc., Disney and Erickson Advisors.

Major/minor requirements and course descriptions are available in the online version of the Guilford College Catalog. Use the keyboard shortcuts Control F for PC or Command F for Mac to search the document for your program.

Hands-on Learning

Guilford Business majors have learned invaluable skills while practicing their classroom learning during internships at the following:

  • Disney
  • Merrill Lynch
  • Erickson Advisors
  • Procter & Gamble
  • Samet Corporation
  • American Red Cross
  • N.C. AIDs Action Network
  • Bryan Family YMCA
  • Syngenta Inc.