Jump into the global marketplace, where innovation is exploding. Experience both the supply and demand sides of business. With a minor in Marketing, you’ll learn how to determine what new products a company should introduce; how products should be priced; how to distribute them; and how to promote new and existing products.
The Marketing minor consists of four courses: marketing management, consumer behavior, integrated marketing communications and marketing strategy. Your studies will focus on solving customers’ problems with products and/or services in a dynamic market environment.
The minor also provides you with a basic understanding of the world of business, including global aspects and ethical issues, which you absorb through valuable internships at companies including Syngenta Inc., Disney and Erickson Advisors.