The news media provide an important communication channel to the citizens of Greensboro, the region, state and nation. Public understanding and support of Guilford College’s programs can be enhanced through the maintenance of good working relationships with the media and the provision of information in a cooperative, coordinated fashion. This policy pertains only to matters related to the College or that would affect the College. Also, persons related to the College should be clear that they are not representing the College when stating personal opinions.
Guilford’s media policy and practices are based on a commitment to supplying information to which the media have a just and reasonable claim. Policies and practices take into account Guilford’s status as a private higher education institution and federal laws governing the release of information. With that in mind, there may be limitations to protect the rights of students or employees.
Contact with the Media
It is expected that direct contact between the College and the media will be initiated by or through the Office of Marketing. Having a reliable one-stop shop fosters media confidence in the institution and ensures that the College speaks with “one voice,” especially on sensitive issues.
Communications and marketing staff is available to assist media with contacting other members of the College community. Contact
Student contact information will not be released by the Office of Marketing without permission of the student. In most cases, College staff will ask a student to return the media call. The College switchboard does not release student contact information.
Occasionally, there will be a need for media to contact a member of the administration, faculty or staff at home after regular business hours. The communications and marketing staff will handle these requests with appropriate sensitivity.