Office of Communications & Marketing

The Office of Communications and Marketing supports the academic, recruitment, development and marketing objectives of the College using an integrated approach. The staff assures that each project, whether print, electronic or display medium of communication, is designed with a clearly defined mission of purpose, is continually monitored as to its success in meeting its mission and adheres to the College’s graphic standards and style. We can offer marketing and advertising strategy, writing and graphics suggestions, and assist you in scheduling the job to meet your deadline and budget.

Media and Press Policies

The news media provide an important communication channel to the citizens of Greensboro, the region, state and nation. Public understanding and support of Guilford College’s programs can be enhanced through the maintenance of good working relationships with the media and the provision of information in a cooperative, coordinated fashion. This policy pertains only to matters related to the College or that would affect the College. Also, persons related to the College should be clear that they are not representing the College when stating personal opinions.

Guilford’s media policy and practices are based on a commitment to supplying information to which the media have a just and reasonable claim. Policies and practices take into account Guilford’s status as a private higher education institution and federal laws governing the release of information. With that in mind, there may be limitations to protect the rights of students or employees.

Contact with the Media

  1. It is expected that direct contact between the College and the media will be initiated by or through the Office of Communications and Marketing. Having a reliable one-stop shop fosters media confidence in the institution and ensures that the College speaks with “one voice,” especially on sensitive issues.
  2. Communications and marketing staff is available to assist media with contacting other members of the College community. Contact Dan Nonte at 336.316.2335 or Ty Buckner at 336.316.2248.
  3. Student contact information will not be released by the Office of Communications and Marketing without permission of the student. In most cases, College staff will ask a student to return the media call. The College switchboard does not release student contact information.
  4. Occasionally, there will be a need for media to contact a member of the administration, faculty or staff at home after regular business hours. The communications and marketing staff will handle these requests with appropriate sensitivity.

Visual and Graphics Standards

The graphic standards policy must be used and upheld by all departments, offices and/or individuals working to communicate on behalf of the College. The easiest way to ensure compliance with the policy is to work with the Office of Communications and Marketing in developing your promotional and communications material.

Web Projects

The Office of Communications and Marketing is responsible for maintaining the quality of content on the College’s website. The office works to ensure a rational and integrated approach fostering the academic, recruitment, development and marketing objectives of the College. The contact for Web projects is Donna Rasmussen at 336.316.2300.

Print Projects

When planning a publications project, please contact Michael Crouch at 336.316.2168. He can assist in the scheduling, pricing, layout and design, photography, printing and mail coordination of printed materials.

News Services

News services, media relations, publications (including Guilford College Magazine) and many special events at Guilford are handled by the Office of Communications and Marketing.
It is our goal to enhance the public’s understanding of the mission of Guilford College and its academic, research and creative endeavors by providing information and timely communications on the College’s activities.

Crisis Communications

  1. The College has established a separate Crisis Communications Policy that is part of the Emergency Operations Plan.
  2. The associate vice president of communications and marketing is a member of the College’s Crisis Management Leadership Team and is responsible for working with Public Safety, Facilities and Campus Services and other offices to assess the situation and prepare the College response(s).
  3. The Office of Communications and Marketing coordinates release of all information to the media and other internal and external constituents in the event of a crisis or major emergency situation.