The Office of Communications & Marketing now reports to the President’s Office after many years in the Advancement Division. President Kent Chabotar approved the new reporting relationship, which was an Administrative Program and Services Assessment (APSA) recommendation.
With the move, Associate Vice President Ty Buckner and the communications function report to the President, and Senior Director Angela Reiter and the marketing function report to Jeff Favolise, chief planning and senior management officer. The new reporting assignments are designed to strengthen both functions, Kent says.
“The importance of communications and marketing to enrollment and fundraising was spelled out in SLRP II,” he says. “Ty, Angela and Jeff will form a great team to support President Jane Fernandes as she begins her presidency at Guilford and tackles the important work of raising the College’s profile among all constituents.
“Given opportunities and the need for growth in Communications & Marketing, it is the right time to align the office with the President’s Office and strengthen marketing, in particular, through a direct link to Jeff and the planning and management function,” he adds.
“Communications has been closely aligned with me throughout my term, maintaining a steady and timely flow of information directly to the community and through the news media. In addition, the Bryan Series programming Ty and others provide is important and demands a great deal of attention and effort.”
In the spring of 2011, the Simpson Scarborough consulting firm recommended a change in reporting to the President’s Office that reflects the College-wide nature of the work of Communications & Marketing. The consultant’s recommendation was endorsed by the ASPA Committee, along with a goal of returning Communications & Marketing to campus. For now, the office is located in the Advancement Building in Quaker Village.
In November 2012 Angela joined Guilford as marketing specialist, and in 18 months she has led a rebranding effort, launch of a new website and creation of new marketing materials for Admission, CCE and Advancement, among other areas. She employed Grip Design to provide strategic and creative support, and staff members embraced a digital focus for marketing.
In his role with planning, Jeff coordinates with departments across campus to implement not only the strategic long-range plan but the diversity plan and other important initiatives and programs such as Principled Problem Solving. Having Jeff work with Angela on marketing will tie that program directly to these and other initiatives through the President’s Office, Kent says.
Communications & Marketing staff members include Dan Nonte, associate director-editorial; Suzanne Ingram, assistant director-outreach who manages Bryan Series details; Michael Crouch ’10, associate director-design; Donna Rasmussen ’04, digital communications coordinator; and Mike Shaw, digital marketing specialist.
“One of the strengths of Communications & Marketing is the integrated nature of our work in which staff members collaborate, promote campus-wide standards and apply their creativity to every project,” Ty says. “This will continue to be the case, and we look forward to the strategic support Jeff will provide as we work to tell the Guilford story and enhance student recruitment and fundraising in particular.”