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Appenzeller Giving Latest Book Royalties to Guilford

Dr. Herbert T. “Herb” Appenzeller, who spent nearly 40 years at Guilford College as an administrator, professor and coach, has written a new book Ethical Behavior in Sport – and he is donating the first six months royalties to help make the planned Jack Jensen Golf Center a reality.

The book has been published by Carolina Academic Press of Durham and Appenzeller wrote the book because “the topic is relevant and there is a real need to focus on the ethical dilemmas that athletic directors and coaches face today.”

At 302 pages, the book is full of anecdotal examples that focus on coaching, finance, medical and legal issues, along with chapters on sports administration, disability and discrimination, hazing, violence in sport and child abuse, parents and booster clubs, equipment and facilities and sportsmanship. Guilford alumni and friends can purchase it direct from the publisher by going to the “Publications” section of Appenzeller’s online newsletter “From the Gym to the Jury.”

Some of the examples are drawn from Appenzeller’s own career; others are from the experiences of colleagues or from national sports developments. “I wanted the book to be a good source for possible college-level courses in sports administration, but to also be accessible to anyone who has an interest in the critical topic of ethics in sports,” he said.

Appenzeller dedicated the book to Jack Jensen, his old friend, whose Quakers golf teams won national championships in 1989, 2002 and 2005, plus five runner-up finishes in 1985 to 1987, 2001 and 2010. Jensen, who died in March 2010, also coached basketball at Guilford and won a National Association of Intercollegiate Athletics championship in the sport in 1973. He has the distinction of being one of only two coaches to win national championships in two different sports in the NAIA.

The dedication reads, in part, “Every so often, a person comes along who touches the lives of countless numbers of people without fanfare or publicity. This was Jack Jensen, golf and basketball coach at Guilford for over 45 years, who was a role model for ethical behavior in life as well as sport. Jack, in a quiet, modest and humble way, exemplified all that is good in sport today.”

The effort to raise $550,000 for the Jensen Golf Center, planned as a 1,990-square-foot golf practice facility on campus, is part of Advancing Excellence, Guilford College’s comprehensive $60 million campaign to support the endowment, facilities and annual operating expenses. More than $45 million had been raised through October.