The Logo

History

In 1981, a tree on the college’s front lawn was designated as North Carolina’s largest black oak. It measured 170 inches in circumference and 87 feet in height. Its crown from branch-tip to branch-tip, was 105 1⁄2 feet.

Despite years of treatment from tree surgeons, the tree fell victim to old age, weight and ground saturated with rainwater in 1992. Its age long debated, biologists counted its rings and discovered it sprouted in 1872.

Though many artists had tried to capture its spirit and majesty, it was not until the early 1980s that William Rogers, then the college’s sixth president and an amateur artist, created the rendering that has been part of the college’s logo ever since.

The current logo was adopted in 2002.

Current Version

The logo is the college’s primary visual identity element and imparts a sense of the strength, heritage and growth of the college.

The logo was carefully designed as a cohesive unit; the elements may not be separated or configured in any manner other than what is shown in this manual. The logo is available in both a vertical and horizontal format.

Note: The words “Guilford College” are an integral part of the logo’s design; the typefaces and proportions of the words and letters in the logo may not be altered.

There are two elements to the symbol:

 

Previous Versions

Previous versions of the logo are no longer to be used on any college materials.

Proper Use

The college’s logo may be reduced or enlarged proportionally, but the relationship of the elements may not be distorted, altered or modified in any way.

The EPS versions of the logo may be proportionally enlarged or reduced in size, but can only be used in the colors in which they are offered. EPS files are to be used for print. The JPEG versions of the logo may not be enlarged, but may be reduced in size. JPEG versions are to be used for the Web only.

The college logo must appear on all college printed and online communications and on all printed materials which represent the academic, administrative and auxiliary units of the college.

It must be used on all letterhead and business cards, with the exception of athletics, and must always be displayed on the outside of a brochure or newsletter, or as some part of an advertisement or flyer.

Acceptable Uses of Color

While the primary logo color is the maroon tree with the black text (shown above), the logo may also appear in maroon, black, gray, or reversed out (white).

In addition, when the logo is reversed, it must be treated as a unit, never reverse the tree without reversing the type as well.

	maroon
	black
	gray
	reversed

Unacceptable Uses

• The logo cannot be combined with any other type or graphic elements
• The logo should not be used in conjunction with the college seal
• Outlines or drop shadows cannot be used with the logo
• The logo cannot be used within headlines or promotional slogans
• The logo cannot be covered in any part with charts, words, images, etc.
• The logo cannot be used as separate parts.
• No part of the logo can be distorted in any way.

	Rule(s) broken #1 and #7
	Rule(s) broken #7
	Rule(s) broken #7
	Rule(s) broken #1, #5 and #6

 

The only logo for public display is the college’s official logo with the tree and name plate. No unit on campus is permitted to create or use a logo to represent the college other than the athletics department and student organizations. Athletics logos should never be used in any context other than athletics and merchandise.

No logos other than the official Guilford logo are authorized for use on any letterhead, business cards, publications or Web sites representing the university or a unit of the college with an exception for athletics.

The Guilford logo may not be used by any off-campus group, individual or organizations not associated with Guilford or without approval from the Office of Communications and Marketing.

Size minimums

Size minimums are specified to ensure legibility in various media. Larger or smaller minimum sizes may be necessary for other media such as video and film, or products that require specialized manufacturing. If you feel you need to use the logo smaller or for extra large files, contact the Office of Communications and Marketing for assistance.