Photography
Quality photographs are critical to first impressions, whether they are on a Web page, a brochure, or a book. Fuzzy, poorly cropped snapshots have no place in Guilford’s publications; they do not reflect well on the quality of our programs. If possible, photo subjects should usually not be shown standing stiffly in what is commonly called a “grip and grin.”
Think always of your audience and what images are most appealing to it. Is a group photo of your faculty really relevant to a high school student? Will a potential donor be moved by a distant shot of a speaker at a podium? Will alumni be impressed by bored-looking attendees at a luncheon? Remember, it is better to use no photo at all than to use a bad photo that leaves a negative impression.
Sources of Photography
The Office of Communications and Marketing has working agreements with several freelance professional photographers who shoot photos for publications produced by the department and for Guilford College Magazine. A photographer can be hired for photographic services for any other events or projects at the expense of the department.
Diversity
Photographs used in student recruitment publications should reflect the multiracial, multiethnic character of Guilford and the mix of male and female students. A photograph taken for the express purpose of showing diversity is easily recognized by today’s media-savvy audiences. People should be depicted in plausible settings, engaged in some pursuit, or be posed naturally. Diversity need not be reflected in every shot in a publication, but the piece as a whole must reflect the variety of backgrounds on campus.
The Office of Communications and Marketing will arrange a professional photographer for other college events or project for a fee. A staff member from the Office of Communication and Marketing can also be used to shoot events as appropriate. Call 336-316-2168 for more information.
The Office of Communications and Marketing maintains a supply of high-quality images that are available to college departments for free. They are for use only in promoting Guilford, and may not be used by any off-campus entity with out permission from the Office of Communications and Marketing.
Requests for prints of photographs can be made to the Office of Communications and Marketing. We will process your request and have the pictures ready for you to pick-up at a local processing store.