Graphic Standards
The College Logo
Detailed specifications outlining the use and reproduction of the college logo are available from the Office of College Relations. The symbol imparts a sense of the strength, heritage and growth of the college. In order to preserve its integrity, it should only be reproduced from an original electronic file. There are two elements to the symbol: the oak tree and the text. The elements cannot be used separately or configured in any manner other than what is shown here.
A vertical version of the logo is available upon request.
History of the Logo
In 1981, a tree on the college's front lawn was designated as North Carolina's largest black oak. It measured 170 inches in circumference and 87 feet in height. Its crown (or spread) from branch-tip to branch-tip, was 105.5 feet. Though many artists had tried to capture its spirit and majesty, it was not until the early 1980s that William Rogers, then the college's sixth president and an amateur artist, created the rendering that has been part of the college's logo ever since.
Despite years of treatment from tree surgeons, Guilford's landmark black oak met its demise about 7:30 a.m. on Aug. 14, 1992. The tree fell victim to old age, weight and ground saturated with rainwater. Its age long debated, biologists counted its rings and discovered it sprouted in 1872.
The College Seal
The use of the college seal is restricted for commencement materials and official college documents generated by the President's Office. The printed orientation has the star at the bottom as shown. The inscription is translated, "I am applying myself to wisdom or virtue" or "I am striving for wisdom and virtue."
College Font and Colors
The official college typeface is the Garamond family of fonts (serif) and Helvetica (san serif). The college colors are PMS 202 (burgundy) and 15% of black (gray).
Athletics Logos
Certain logos are used in association with the athletic program. They may be obtained from the Sports Information Office.