Message from the President
A consistent identity is essential for Guilford College to establish a strong institutional presence in our community and in the world. Much of this identity is formed through the use of language and images by members of the Guilford community.
To ensure consistency of usage, the Office of Communications and Marketing has developed a set of graphic and editorial standards to guide all constituents of the college. Most colleges and universities have similar policies in order to ensure consistency.
Each college area that produces visual or editorial communications is expected to comply with this policy. The standards that follow leave ample opportunity for flexibility and creativity, while answering some of the most frequently asked questions about graphic and editorial standards.
It is my hope that these standards will only serve to amplify the wonderful work being done at Guilford. If further assistance is necessary, please contact the Office of Communications and Marketing at 336-316-2852.
Kent John Chabtoar
President and Professor of Political Science